Fast Food Logo Red Can Evoke AppetiteThe researchers found that the color 'red' can give a sense to humans that what they see is something important. This color also has a suggestive effect that arouses our appetite. So when these two things are combined, we will have the perfect recipe to attract hungry customers. So, this red fast food logo is not just a welcome sign. The fact is that 'red' is one of the many colors that are considered positive by various cultures in the world. So it is not surprising that many companies use this seductive color. After all, we as humans are creatures that are very closely related to visuals.
Despite having 5 senses, 80% of the information that our brain processes comes from our eyesight. And according to the WebPageFX page, the reason 85% of people in the world choose one product compared to another is the color. In addition to the colors, 80% of other products choose by reason of having a logo that is easy to remember and unforgettable.
Think about it, what happens if the McD isn't red, maybe blue, green or even pink? It doesn't feel the same right? What do you think, do fast food restaurants need to stop using red?